We facilitated the introduction of the new Emmi CAFFÈ LATTE Vanilla Tahiti Edition through an online campaign designed to enhance product awareness, encourage user engagement, and utilize Tahiti-themed content to entertain followers across social media platforms.

The community will embark on a "Tour de Tahiti," a ten-week competition featuring weekly challenges centered on Tahiti and the essence of vanilla. A key component of the "Tour de Tahiti" campaign was the video content. Each weekly challenge was inspired by a new video, while the introductory trailer and the main campaign video outlined the essential information.

The user interface design for the Tahiti edition, developed by the advertising agency MACKAT, aligns with the established branding. To enhance the user experience, we introduced numerous new illustrated elements that maintain a consistent style.

A campaign that effectively introduced the new product achieved 18.5 million impressions and attracted nearly 50,000 participants. Throughout the ten-week competition, 30% of participants remained actively engaged. All key performance indicators were met by the midpoint of the competition, resulting in positive feedback and significant engagement on social media platforms.

Case study

 

2013
UI Design
Art Direction



PANORAMA3000 GmbH&Co.KG
MACKAT
Emmi CAFFÈ LATTE