While driving the MINI Countryman, it is easy to forget about everything around you. Thus, MINI created 1000ausreden.de, a page that lists the best excuses for forgetting your own wedding.
The detailed concept, design, and technical implementation were handled by PANORAMA3000 using the Drupal content management. POMPLUNSPANIER created the competition on behalf of Sweet&Glory.
In the cinematic countryside scene, MINI's product photography could serve as the background and the call-to-action and informational elements could be placed inside. It became like a cinematic story.
Design elements are based on MINI's style guide.
2010
UI Design
(b) Online Identity Movie
(c) Product Launch
(d) AWARDED CM Campaign
(e) AWARDED SM Campaign
(f) Online Identity Design Studio
(g) Alexander Reich