With a smart online campaign, Visit Sweden aimed to grab Germans' interest in travelling. The campaign's goal was to reach out to the "DINKS" target audience in Berlin while also positioning Gothenburg and Stockholm as inspiring tourist destinations.
The purpose of the brand design was to create a modern, urban, easygoing, puristic, and informative design that could adapt to various settings and contexts.
After some research, we chose to utilise 'Ostrich Sans', a modern sans-serif with a very long neck and a wide range of styles and weights. The medium dashed style used for the word GO represents movement and adventure, while the rounded medium style clearly conveys direction, Stockholm and Gothenborg, and the dotted line is a gorgeous element to play with as well as a design feature. Modern, clean, and dynamic.
The influencers shared their experiences through blog entries and photographs, which we used as documentation in the form of a book designed by the Design Studio HORT, and we all celebrated a Fika Söndag on a freezing winter evening at FluxBau, Berlin.
AWARDED
“German Prize for Online Communication”
category - Campaign for Institutions
2013
Art Direction
Branding
UI Design
VisitSWEDEN
HORT
(a) Online Competition Automotive
(b) Online Identity Movie
(c) Product Launch
(e) AWARDED SM Campaign
(f) Online Identity Design Studio
(g) Alexander Reich